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College Introduction

The School of Management of Guangdong Peizheng College was established in September 2013. It currently offers eight undergraduate programs: Business Administration, Marketing, Human Resource Management, E-commerce, Logistics Management, Tourism Management, Hotel Management, and Cross-border E-commerce, as well as the Guangdong Peizheng College New Cantonese Business Management Research Institute.

The College has 167 faculty and staff members, including 145 full-time teachers and 22 administrative and support staff. Among the full-time teachers, 28 hold senior professional titles; 142 hold a master’s degree or above, accounting for 98% of the full-time faculty; and more than 50 teachers have overseas (including Hong Kong, Macao, and Taiwan) study or visiting experience. In recent years, the College has undertaken over 50 national, provincial, and horizontal research projects, published more than 300 academic papers, and released over 10 monographs and textbooks.

The College’s Business Administration discipline was approved as a Key Cultivation Discipline of Guangdong Province in 2016 and passed the review and acceptance by the Department of Education of Guangdong Province in 2022. The Business Administration program was designated as a "Pilot Program for Comprehensive Professional Reform" by the Department of Education of Guangdong Province and was rated as a First-Class Undergraduate Program Construction Site of Guangdong Province in 2021. The Marketing teaching team became a Guangdong Provincial Quality Engineering Construction Unit and passed the review and acceptance by the Department of Education of Guangdong Province in 2021. The Marketing program was rated as a First-Class Undergraduate Program Construction Site of Guangdong Peizheng College and passed the school's review and acceptance in 2024. The Management course was rated as a "First-Class Undergraduate Course of Guangdong Peizheng College." The College has one provincial-level outstanding teaching team, one second prize for provincial-level undergraduate university course ideological and political education excellent cases, two provincial-level university "Model Classrooms for Course Ideological and Political Education," and one provincial-level university "Modern Industry College." In the past three years, faculty members of the College have won 4 first prizes, 7 second prizes, and 11 third prizes in various teaching competitions organized by the school; two teachers have been honored with the title of "Course Ideological and Political Education Teaching Master" of Guangdong Peizheng College.

The College has established a comprehensive practical teaching system, which currently includes laboratories and实训室 (training rooms) such as the Enterprise Digital Intelligence Training Room, Third-Party Human Resource Management Training Room, ERP Simulation Training Room, Digital Intelligence Human Resource Comprehensive Training Room, Catering and Hotel Management Training Room, Cross-Professional Business Simulation Training Room, Intelligent E-commerce Training Room, Information Systems Training Room, E-commerce Operations Simulation Training Room, Bartending Training Room, Simulated Guest Room Training Room, Smart Logistics Warehousing Training Room, and Smart Logistics Sorting Training Room. It also has more than 40 off-campus internship bases. The College has cooperated with Baijie Group to establish the Digital Intelligence Business Industry College, primarily aligned with the E-commerce and Logistics Management programs. With the school's approval, it has formed an inter-school collaboration with the School of Economics and the School of Foreign Languages, and cooperated with Guangzhou Airport Talent Service Co., Ltd. to establish the Airport Economy Industry College, primarily aligned with the Human Resource Management and Cross-border E-commerce programs. The College also participates in the Rural Revitalization Industry College, established by the school in cooperation with the Agriculture and Rural Affairs Bureau of Huadu District and the Huadu District Electronic Commerce Association, primarily aligned with the Marketing and Business Administration programs. The College has successively enrolled three cohorts of the "Rural Revitalization Livestream E-commerce Experimental Class," and initial results have been achieved in industry-education integration and school-enterprise cooperation.

The College currently has over 3,400 full-time undergraduate students. In the past five years, the graduate employment rate has remained above 95%, and graduates are highly regarded by employers. In various academic competitions, our students have won numerous awards, with an average of over 200 student awards at or above the provincial level annually. Lin Jianing won the first prize in the main track of the 2021 "Xuechuang Cup" National College Students Entrepreneurship Simulation Comprehensive Competition; Zeng Guohuan won the first prize in the finals of the 13th "Innovation and Entrepreneurship" National Management Decision Simulation Competition; Xie Songyu won the first prize in the 2nd National ETF Simulation Investment Elite Challenge in 2024; and students including Ma Junxi won the first prize in the national finals of the 14th National College Students E-commerce "Innovation, Creativity, and Entrepreneurship" Challenge in 2024. Among the College's graduates, a number of visionary and innovative entrepreneurs have emerged. Liu Sencai, a 2004 graduate, founded Guangzhou Caifu Information Technology Co., Ltd., focusing on talent recruitment; He Junliang, a 2005 graduate, was named a "2010 Guangdong Provincial College Student Entrepreneurship Model"; Su Junwei, a 2007 graduate, founded Guangdong Lingqi Logistics Co., Ltd., specializing in logistics and transportation; Huang Guanghui, a 2007 graduate, founded Shenzhen Wenyi Wenyi Advanced Materials Research and Development Co., Ltd.; and Li Zhiyan, a 2012 graduate, won the first prize in the first Guangzhou Youth Cultural and Creative Entrepreneurship Competition and successfully attracted RMB 1 million in venture capital investment.

The School of Management is committed to becoming a college with outstanding advantages in new business disciplines, distinctive program features, mutual support, and coordinated development, with high social influence in the Guangdong-Hong Kong-Macao Greater Bay Area, and unique characteristics in industry-education integration and school-enterprise cooperative talent cultivation models. It aspires to become an important base for professional talent cultivation and management theory research for modern service industries and small, medium, and micro enterprises in the Greater Bay Area.

(Updated: March 11, 2025)