SOM Mission Statement

Rooted in the industrial practice of the Guangdong-Hong Kong-Macao Greater Bay Area, exploring the frontiers of business education, we cultivate high-quality applied management talents with innovative spirit, digital literacy, and a global vision, providing talent and intellectual support for the high-quality development of the region's modern service industry and small, medium, and micro enterprises.

SOM Vision Statement

By 2030, to become a well-known and distinctive management school within a private university in the province, guided by the development direction of “internationalization and digital intelligence,” and to be a leading management school characterized by “application, innovation, Bay Area, and internationalization.”

SOM Values Statement

Strive — United and determined, work hard and forge ahead; 

Inherit — Build on the past and open the way forward, uphold tradition and embrace innovation;      

Take Responsibility — Dare to think and act, achieve and make a difference;     

Dream — Pursue dreams as one’s noble aspiration, aim high and aspire for greatness.